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iPimp Begins first Major Marketing Push with iPimp Infomercial

May 1, 2007 – San Francisco, California – Less than two months after acquiring the world’s largest hooker-client remittance company, iPimp announced today its plans to release an infomercial touting the many features and benefits of its flagship software product which shares its name with the company.

“Obviously, we want to increase product usage and television and theatrical distribution opens that door for us,” said August Deveraux, III, iPimp inventor and founder.  “Look at the notoriety of products that utilize this channel – the “In-Shell Egg Beater,” the “Singu Knife,” even the Ranco “Automated Enema…”

At a running time of about 18 minutes, this particular infomercial will introduce an otherwise disinterested public to iPimp, a product whose tagline, “bringing the world’s oldest profession into the 21st century” has recently entered the American lexicon, appearing on bumper stickers, pins and even pet wear.

“What is telling about this spot is that it consists mainly of testimonials,” Deveraux said.  “That is what really makes it different from other infomercials.”

Featuring a wide array of product users including a common street whore, a wealthy Asian restaurateur and an entrepreneurial couple, one of its featured testimonials came at a high price.

“Miriam was fantastic.  She never argued with anyone and was there for her 3 minutes of filming with a smile on her face,” Deveraux recalls referring to famed and beloved Miriam Bostich, Paid Endorser for such products as the CC Davis Pube Pruner and the inflatable ashtray.  Bostich was paid an undisclosed fee for her 60-second appearance in the infomercial.  Sources close to the production reveal that her fee was in the medium-to-high three-figure range.

Not known yet is the official air date of what company insiders refer to as “a masterpiece.”  When asked to comment, Deveraux responded, “You’ll see it when it comes out and when it comes out, you’ll see it.”

About iPimp
iPimp is a revolutionary software company that provides products and services for the pimping business. iPimp brings a level efficiency, accountability and profitability previously unheard of. Relying on traditional business principals born and refined in the most successful corporate boardrooms, iPimp takes hooking to a whole new level, and brings the worlds oldest profession in the 21st century.

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